The rightdirection is worthmore than speed.
Compass Advisory is a consulting and marketing firm for founders and owner-led companies. We define where your business should go, build the brand that gets it noticed, and run the marketing that turns attention into revenue.
Most companies do not have a marketing problem. They have a direction problem.
Without a clear position, every campaign, every redesign and every new channel starts again from zero.
We begin with what you offer, who it is for and why it matters to them. Then we build what the market sees, and measure every activity against the same goals.
Senior attention
Your mandate is handled by the people you speak to.
One point of contact
Strategy, design and execution come from one source.
Measurable results
Every activity has a target that can be measured.
Full ownership
Domains, accounts and data belong to your company.
Six disciplines, one direction
Engage us for a single discipline or the full range. Turn the compass to see what each service includes.
Search & AI visibility
Be found where people search, and where AI answers.
We combine technical SEO, answer engine optimisation and a well-planned content strategy, so your company appears in search results and is cited by AI assistants.
Included
- Search engine optimisation (SEO)
- Answer engine optimisation (AEO)
- Technical SEO and site structure
- Content strategy and planning
Visitors with a specific need find you, whether they ask Google or an AI assistant.
Paid acquisition
Plannable growth, measured by revenue.
We manage search, shopping and Performance Max campaigns as well as paid social, for new audiences and retargeting, from the first click to the closed sale.
Included
- Google Ads search campaigns
- Shopping and Performance Max
- Meta Ads and paid social
- Retargeting and audience building
Every euro and dollar is tied to enquiries and revenue, so you know which campaigns deserve more budget.
Web development
Fast, secure and built to last.
We develop cleanly structured websites in WordPress or fully custom code, optimised for Core Web Vitals and semantically built for search engines and AI systems.
Included
- Custom WordPress development
- Technical architecture
- Core Web Vitals optimisation
- Structured data and schema
A website that loads quickly, stays secure and can be maintained and extended without rebuilding.
UX/UI design
Complex requirements, clear interfaces.
We design user-centred interfaces, from the first wireframe through the design system to the final detail, so that even complex offers become clear and easy to use.
Included
- Interface design
- Wireframes and prototypes
- Design systems
- Mobile-first design
Visitors find their way intuitively, and your digital presence feels as professional as your work.
Conversion design
Traffic only creates value when it converts.
We design landing and sales pages that turn new and returning visitors into enquiries and sales, and keep improving them through structured testing on every device.
Included
- Landing and sales pages
- Conversion rate optimisation
- A/B and multivariate testing
- Mobile-first page design
More enquiries and sales from the same traffic, which makes every other channel more profitable.
Social media marketing
Attention that turns into trust.
We develop social media strategies with creative content, consistent planning and targeted influencer and affiliate partnerships that produce visible, measurable growth.
Included
- Social media strategy
- Content creation and planning
- Influencer and creator partnerships
- Affiliate marketing
Reach becomes trust and trust becomes enquiries, with figures that show what each activity delivers.
Where does your company stand?
Six statements, two minutes. Rate how far each one applies to your company today, and see where the greatest leverage lies.
We are found in search and in AI answers when people look for what we offer.
We know which paid channels bring in our best customers, and we can scale them.
Our website is fast, secure and easy to maintain and extend.
Our website looks professional and is easy to use on every device.
Visitors to our website turn into enquiries at a rate we are satisfied with.
Our social media presence builds trust and delivers measurable results.
The situations we are engaged for
Select a situation to see our approach.
Situation
An online brand established at home wants to sell in Germany, Austria and Switzerland. Translated pages bring visitors, but hardly any orders.
Our approach
- Demand analysis per country
- Localised positioning and pricing
- Localised shop and page content
- Campaigns launched in stages
Disciplines involved
Situation
A partner-led firm has grown through referrals. Its website no longer reflects its expertise, and larger clients choose better-known competitors.
Our approach
- Positioning workshops with partners
- Focus on the most profitable services
- New visual identity and website
- Content built on client questions
Disciplines involved
Situation
A B2B provider sees enquiries falling although advertising spend keeps rising. Nobody can say which channel brings in profitable clients.
Our approach
- Audit of channels and tracking
- Clear offers with landing pages
- Campaigns built on cost per enquiry
- Reporting linked to sales results
Disciplines involved
Situation
A founder has a product, funding and a launch date, but no name, no brand and no plan for winning the first customers.
Our approach
- Positioning and offer definition
- Naming and visual identity
- Website ready for launch
- Launch plan for six months
Disciplines involved
Illustrative examples based on situations companies typically bring to us.
Three ways to work with us
Scope, timeline and fees are agreed in writing before any work begins.
Strategic sprint
Three to four weeks
A focused engagement to decide where your company should go and what has to happen first.
- Market and competitor analysis
- Positioning and messaging
- Prioritised 12-month roadmap
- Final presentation and handover
Partnership
Ongoing, billed monthly
Strategy and execution from one partner, with clear targets and monthly reporting on results.
- Strategy and channel management
- Content, campaigns and website
- Monthly reporting on targets
- One senior point of contact
Project
Defined scope and timeline
A clearly defined deliverable, from a new brand identity to a complete website relaunch.
- Fixed scope and fixed fee
- Milestones with approvals
- Full handover of all files
- Optional support after launch
Tell us where you want to go.
Describe your situation and your goals. We review every enquiry personally and reply within two business days.
What happens next
- 1We review your enquiry
Every enquiry is read personally, not by an automated system.
- 2You receive our assessment
Within two business days, with a first view of your situation.
- 3We agree on the next step
If it fits, a written proposal with scope, timeline and fee.
Thank you for your enquiry.
We have received your message and will reply within two business days.